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Illini BirthCenter Bus Wrap

After presented with the challenge of increasing
BirthCenter market share, we suggested a
two-phase approach; create a website specifically
for new mothers– complete with health
information and doctor bios, then create a
multi-media campaign to drive people to the
website. This highly successful campaign included
print ads, radio, outdoor, and this bus wrap.

| Web | Radio | Outdoor |

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